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Instant Pot Multi-Use Programmable Pressure Cooker
Last summer on Amazon Prime Day, the online retailer’s global 24-hour annual sale event, one of the top-selling products in the US was a multi-function electric cooker. The item in question is called the Instant Pot, and more than 215,000 of them were snapped up in the US on that single day. The fact that this countertop appliance was outselling TVs and tablets may come as a surprise to many people, but not to its legions of dedicated fans, who express unabashed adoration.
In the end, most of us want all three: fast for busy nights, all-day slow when we have enough energy (and forethought) to get the meal going in the morning, and perhaps a more organic and hands-on approach for a quiet weekend at home. Modern electric multi-cookers get us closer to one-pot convenience. They offer both slow-cooker and pressure-cooker settings (as well as rice-cooker and even yogurt-maker settings). In fact, some of these multi-cookers have become culinary celebrities. The offi…
If you’re like me and resist purchasing expensive cuts of meat for fear of overcooking or otherwise ruining them, the Instant Pot is an exciting development. Its ability to sous vide effectively and produce restaurant-quality meat without any specialized equipment is a game-changer. It’s also worth noting that the Instant Pot makes cleanup really easy. Because most all the cooking was happening in just the one pot, I had barely any dirty dishes after a full day of testing.
New York Times
But the Instant Pot — a device that combines an electric pressure cooker, slow cooker, rice cooker and yogurt maker in one handy unit — sends even mild-mannered cooks into fits of passion. You find the “L” word over and over in the 15,000 or so product reviews on Amazon. And if you click over to Instant Pot’s Facebook community page, you’ll find more than 360,000 members sharing their undying affection alongside their recipes for chili.
The Globe and Mail
Instant Pot isn’t just a pressure cooker. It’s also a slow cooker, sauté pan, steamer, rice cooker, yogurt maker and food warmer. It also can reduce cooking times by up to 70 per cent compared to other methods. Instant Pot achieved this success without any traditional marketing in print, television or radio. Instead, the company’s strategy has been to put out a good product, listen to its customers and let them spread the word about the Instant Pot on the Internet and social media. …